At Ads On Air, we recently analyzed a report to better understand how timing impacts performance.
Our findings show that peak purchase times for our brand are early mornings (6 am to 9 am) and late afternoons (3 pm to 5 pm). Tuesdays and Wednesdays stand out as the best days for engagement, while weekends see lower activity.
Traditionally, weekends see higher ad spending, leading to increased costs and lower returns.
To address this, we use these insights to optimize our campaigns through dayparting, resulting in improved outcomes while keeping spending in check.
Contact us to get a free audit of your Amazon account.
Let’s use this data to drive success together.
